By Deniza Gertsberg, Esq., on November 19th, 2019 Similar to other licensed healthcare professionals, New Jersey’s ophthalmic dispensers and ophthalmic technicians have to follow certain rules and regulations when it comes to adverting their practice. New Jersey’s State Board of Examiners of Ophthalmic Dispensers and Ophthalmic Technicians (“Board”), the state licensing and governing agency, has extensive regulations governing the do’s and don’ts of advertising for ophthalmic dispensers and technicians. Below we summarize a subset of those rules.
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By Deniza Gertsberg, Esq., on November 19th, 2015 Recent guidance from the New York State Office of the Professions (OP) suggests that the agency did not entirely reject Internet coupons or vouchers that many refer to as “Groupons.” The OP did, however, affirm concerns previously expressed here that offering coupons for medical services requires careful consideration.
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By Deniza Gertsberg, Esq., on May 22nd, 2013 In addition to the possible legal pitfalls of advertising on groupon-type websites, there are ethical and practice related concerns to be weighed by healthcare practitioners before agreeing to such arrangements. Even with the recent announcement that companies such as Groupon and SocialLiving began offering contracts to healthcare providers that take into consideration the prohibition against fee splitting, practitioners should nonetheless proceed with great caution.
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By Deniza Gertsberg, Esq., on January 7th, 2013 Many medical and dental boards, as well as professional organizations, received numerous questions from their members concerning the appropriateness of physician advertising on Groupon, LivingSocial or similar social marketers. Last year, the American Dental Association (ADA) warned its members of the potential legal pit-falls associated with groupon-type advertising. The ADA Council on Ethics has now amended its Code of Ethics to address such advertisement arrangements.
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By Deniza Gertsberg, Esq., on November 13th, 2012 Social media advertising continues to be a widely discussed topic in the dental and medical community with many providers wondering whether to Groupon or not to Groupon. Are companies like Groupon and LivingSocial adjusting to special concerns from the healthcare community?
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By Deniza Gertsberg, Esq., on October 25th, 2012 Groupon-type advertising is all the rage now but serious legal, ethical and contractual questions exist for medical and dental practices that need to be examined prior to entering into such arrangements. We have previously addressed this evolving issue in several articles on this website by evaluating some of the implications such arrangements have for providers. One of our articles was just published in the American Association of Oral and Maxillofacial Surgeons’ (AAOMS) bimonthly publication, Practice Management Notes. We are pleased to bring it to you here.
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By Deniza Gertsberg, Esq., on June 11th, 2012 Among the many rules physicians must comply with are the rules pertaining to advertisement of physician services.
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By Deniza Gertsberg, Esq., on January 26th, 2012 Whether a physician is advertising in a newspaper, disseminating a pamphlet about the practice, or using the internet, caution must be taken to avoid running afoul of the advertising regulations of the New Jersey Board of Medical Examiners (BME).
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By Deniza Gertsberg, Esq., on December 18th, 2011 The American Dental Association (ADA) recently analyzed the legal implications for dentists advertising on Groupon or other social media companies. We discussed this issue in our recent post here.
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By Deniza Gertsberg, Esq., on October 28th, 2011 Watch this Bloomberg TV report filed by Shannon Pettypiece titled “Groupon Deals on Botox, Lasik Eye Surgery?” It appeared on Bloomberg TV on the morning show of October 25th as part of Shannon’s daily “Stock Therapy” segment that examines how the latest health care trends are affecting the markets and the economy.
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By Deniza Gertsberg, Esq., on October 11th, 2011 Groupon and other similar social sites, like Living Social and CoupTessa, are all the rage now. But is it legal for doctors and dentists to advertise their services on these websites?
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